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Wednesday, May 20, 2009
NATURE INC. RETURNS TO BBC WORLD NEWS ON WORLD ENVIRONMENT DAY
“The root of the word ‘economy’ is ‘ecology’, perhaps it’s all turning full circle?”
Nature Inc., the ground-breaking series that puts a price-tag on environmental services such as forests and wildlife, makes its return to the BBC World News schedule on World Environment Day (June 5, 2009) for six weeks.
Sponsored by Audemars Piguet, the luxury Swiss watchmaking company with a strong environmental record, supported by SDC and the Convention on Biological Biodiversity, the dev.tv series kicks off with Natural Prevention—a reckoning of how an investment in natural barriers such as marshes and mangroves to tsunamis and hurricanes can save billions of dollars as well as thousands of lives.
The second programme, Doing What Comes Naturally features the benefits that can be derived from copying nature’s inventions for commercial ends: everything from sharks to sponges to brittle fish. “Nature has spent billions of years developing how to do the most with the least”, comments one scientist in the programme.
“There’s just one problem, just as scientists are being ‘bio inspired’ so the living products of evolution are being squandered in our people-made extinction event”, adds Nature Inc. executive producer Bernard Robert Charrue.
“In all the programmes, Nature Inc. addresses the conundrum that while everyone accepts that conservation has an economic value, the unregulated free market cannot really fix a workable monetary value on ecosystem services,” says Lamb, a veteran of environmental programming for 25 years. “But what is interesting is that the green calculations of wealth that 10 years ago would have been dismissed out of hand by most establishment economists are now widely accepted.
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